Commerce that matches operations
Shopify customization, pricing engines, delivery logic, checkout strategy, and tools customers can actually use.
Operational scale
The business behind the build matters.
I did not advise from the outside. I handled the branding, operations, hiring, systems, customer experience, and consequences.
That experience shapes the work now. I look past the requested feature to find the business constraint underneath it, then build the system that removes it.
01 / 13
Image 1 of 13: Trio Logistics. Team, fleet, and operations.4
Hookah lounges
$4.3M
Logistics revenue, year one
163
People on the team
76
Prime vans operated
I've always been a builder.Commerce systems. Custom software. Practical AI. Built for real businesses.
Selected systems
The work is where strategy becomes real.
Different industries. Same discipline: find the friction, simplify the system, and build the experience around how the business actually works.
01 / Flagship commerce system
Earth Stone Rock
A deeply customized Shopify operation: pricing calculators, delivery logic, custom checkout flows, SEO architecture, and an AI-powered Yard Designer.
ShopifyCalculatorsAI visualizationLocal SEO
02 / Artist portfolio
Michael W. Coleman
A restrained, image-led digital home designed to let the work carry the room.
Art directionEditorial UX
03 / Modular commerce
Modblo
A clear product story for a system people need to understand before they can buy.
Product UXCommerce
04 / Registration platform
RegisterNow
A focused conversion experience that turns a complicated process into a direct path forward.
Application UXConversion
05 / Immersive experiment
Maxia
Cinematic motion, scroll-driven storytelling, and an interface that feels like a place.
3D motionScrollytelling
Client perspective
Built for people carrying real responsibility.
The strongest proof is not a polished handoff. It is whether the result solves the right problem and keeps working after launch.
01 / 03
“I was juggling multiple tools just to manage one event. Nick saw the problem and built RegisterNow, a single platform to create event pages, automate reminders, and grow your audience. He does not just build what you ask for. He builds what you actually need.”
Mark Schlafer
RegisterNow
How I build
Operator instinct. Builder execution.
Twenty years taught me that great design is not decoration. It is what makes people buy, trust, and come back. I start with the bottleneck: the moment where customers hesitate, teams improvise, or margin disappears.
Custom products and platforms
Purpose-built interfaces, calculators, applications, immersive sites, and the connective tissue behind them.
Practical AI systems
AI-assisted workflows and customer experiences built around a real business constraint, not a novelty demo.
Growth without the fog
Technical SEO, analytics, conversion diagnosis, and automation that make the next decision clearer.
Starting points
Clear enough to qualify. Flexible enough to fit the problem.
These are starting points, not template packages. Final scope depends on the system, the existing foundation, and the business value involved.
Fixed price
$1,500
Friction Audit
A focused review of the buying path, operations, analytics, and highest-leverage opportunity. Includes a prioritized action plan.
Starting at
$5,000
Systems Sprint
One valuable bottleneck solved end to end: a calculator, pricing engine, delivery workflow, conversion path, or practical automation.
Starting at
$12,000
Custom Build
A substantial commerce site, custom platform, or interconnected system designed around how the business actually operates.
Straight answers
What businesses usually ask first.
What does Nick Scarmozzino build?
Nick builds customized Shopify commerce systems, pricing and delivery tools, custom web applications, immersive websites, practical AI workflows, analytics foundations, and technical SEO systems.
What makes his approach different?
He spent more than twenty years operating businesses before returning to code full time. He approaches design and software through the realities of sales, staffing, margins, customer trust, and day-to-day operations.
Does Nick work with Shopify?
Yes. His Shopify work includes theme and checkout customization, product and project calculators, pricing engines, delivery logic, customer-facing tools, analytics, and SEO architecture.
What kinds of projects are the best fit?
The best fit is a real business bottleneck with meaningful value at stake: customers cannot buy confidently, pricing or delivery is too complicated, teams repeat manual work, or a strong idea needs a custom digital product.
How much does a project cost?
A Friction Audit is $1,500. Systems Sprints start at $5,000, and substantial custom builds start at $12,000. Final scope depends on the existing foundation, complexity, and business value involved.
Where is Nick based?
Nick is based in Southern California and works directly with select businesses and founders.
Two-minute diagnostic
Where is the friction?
Choose everything that feels true. You’ll get an immediate starting point. No form gate.