I Build Your Brand And The Systems That Run It.

I've spent 20 years building and scaling real businesses - restaurants, lounges, logistics operations, and online brands.

I designed every logo, every website, every piece of collateral myself. Not for portfolio pieces. For survival. Now I use that experience to build brands that work under real pressure.

Complete brand control: design, code, automation, and financials all built in-house.

Trio Logistics Amazon DSP
Fishbowl Poke Co
The Social Lounge
Nick Scarmozzino

Most Designers Make Things That Look Good in Mockups

I made things that had to recruit staff, close sales, and survive operational chaos.

My designs weren't for portfolio approval. They were for closing sales, recruiting staff, and surviving operational chaos. That's a very different kind of pressure than client feedback.

I've Been Where You Are

Built businesses. Scaled to millions. Managed massive teams. Every design decision I make comes from actual operational experience.

Here's what makes my work different:

I've recruited across multiple industries and markets, so your brand will attract the talent you actually need

I've run businesses where bad branding meant no money, so I design for what actually converts, not what wins awards

When projections said $800K, I built systems that grew 5x beyond that - I design for growth beyond predefined limits

I've operated under pressure, so I design for real-world chaos, not perfect conditions

My designs survived real business pressure

$4.3M
First-year revenue
(built the brand myself)
163
Peak team managed
(my branding had to work at scale)
7+
Seven-figure brands
designed from scratch
20+
Years designing for
real businesses

Here's what I do

I combine design, technical execution, and real operational experience. You get brands built by someone who's actually run businesses.

Branding & Identity

Complete visual systems that work under pressure. I've designed brands for businesses doing millions, not just portfolio pieces.

Logos & complete visual identity
Brand guidelines that scale
Marketing collateral & assets
AKD Ink

Print & Production

My team at AKD Ink handles commercial printing, signage, packaging, and apparel. Full production capabilities in-house.

Commercial printing & signage
Packaging & product labels
Apparel & branded merchandise

AI, Automation & Tools

Custom AI integrations, Chrome extensions, workflow automations, and intelligent tools. I build systems that save time and eliminate repetitive work.

AI integrations & custom solutions
Make.com workflow automation
Custom Chrome extensions & Zapier

Financial Systems & Bookkeeping

Partner

My team includes a professional accountant and bookkeeper. Together we can handle both the brand people see and the financial systems that keep you out of trouble.

QuickBooks setup & management
Ongoing bookkeeping & reconciliation
Financial compliance & tax prep

My Story

I've always been a builder.

Over the years, I've started and run several successful companies:

Fishbowl Poke Co.

A fast-casual restaurant that was doing well until COVID hit. Built the entire brand identity in-house.

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Trio Logistics (Amazon DSP)

Scaled to $4.3M in year one. 76 Prime vans, 163 employees. Designed the hiring materials and operational systems.

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Platinum Wholesale Lending

A mortgage brokerage serving California clients. Created all client-facing materials.

The Hookah Source, The Social Lounge (2 locations), and The Hookah Spot

Four hookah lounges I built from concept to full operation. Designed every logo, menu, and piece of signage myself.

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Every one of these started from zero. I handled the branding, the hiring, the operations. And I grew them into successful businesses.

Then life shifted.

California raised the smoking age from 18 to 21. The lounges slowed down.

COVID destroyed the restaurant industry.

Amazon eventually pulled my contract - officially for declining peak-season routes, but our internal emails told a different story.

At the same time, I went through a divorce and got injured while training in the L.A. County Sheriff's Academy. I wanted that job because I craved stability and benefits for my daughter.

Sheriff Badge

Everything I'd built collapsed at once.

So I went back to what I've always done best. BUILDING.

Why I'm Here Now

Design and development were my tools long before entrepreneurship

Started in Code

Visual Basic, Dataflex, .NET, HTML, CSS, JavaScript - This is why I can build what I design, not just hand off mockups

Enterprise Experience

Certified in A+, Oracle 8i, Oracle 6i & PLSQL - Contract work for Mattel and Universal Pictures showed me how large organizations operate

Full Stack Capability

I combine both sides - the creative and the operational - to help business owners get it right the first time

When I needed to rebuild, design and development were the tools that let me start again. Now I combine both sides of my experience to help other business owners get it right the first time.

My Stack

The tools and technologies I use to build brands that actually work

JavaScript
JavaScript
Netlify
Netlify
Tailwind CSS
Tailwind CSS
Google Drive
Google Drive
Framer
Framer
React
React
Sublime Text
Sublime Text
HTML5
HTML5
CSS3
CSS3
Apple
Apple
OpenAI
OpenAI
Anthropic Claude
Claude
Canva
Canva
Photoshop
Photoshop
Shopify
Shopify
Supabase
Supabase
Carrd
Carrd
Resend
Resend

I'm not here to sell financial freedom or hype.

I'm here to build things that work.

Recent Projects

Everything from full brand launches to simple design transformations.

CalDG.com
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CalDG.com

Modernized eCommerce experience for the landscaping industry. Built a full Shopify site with dynamic pricing, custom quote forms, and visual product organization.

The Much Loved Dog
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The Much Loved Dog

Premium dog treat brand site featuring clean product design, vibrant visuals, and a seamless mobile shopping experience optimized for conversion.

Hreem Heal
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Hreem Heal

Framer-built website and custom web app connecting wellness, science, and technology — complete with animation, guided audio sessions, and holistic branding.

SouthBaySalts.com
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SouthBaySalts.com

Luxury eCommerce experience for handcrafted crystals and metaphysical products. Includes seasonal themes, animated sections, and custom-coded flip cards.

AKD Ink
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AKD Ink

Full-scale commercial print and signage studio site with AI-enhanced visuals, category-driven navigation, and promotional hero design to drive B2B sales.

RegisterNow.live

RegisterNow.live

My custom SaaS platform for automated event signup and reminders — featuring email/SMS workflows, branded pages, and client-ready dashboard tools.

CreditReplenish.com
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CreditReplenish.com

Clean, trustworthy landing page for a financial services brand. Built on Carrd.co with parallax effects, motion backgrounds, and modern typography.

Custom Chrome Extensions

Custom-built browser extensions for productivity including social media automation tools and study prep apps with integrated AI features.

Fishbowl Poke Co. Digital Menu

Fishbowl Poke Co. Digital Menu

Interactive digital menu and branding design for a poke restaurant blending appetizing visuals, fast UX, and dynamic pricing elements.

Instagram Product Photography

Instagram Product Photography

Professional product photography and manipulation — editing, lighting enhancement, and brand-optimized visuals for eCommerce and social media.

Who I Work With

I work with entrepreneurs, founders, small business owners, and teams who value real-world experience

Want a professional, credible presence online and offline

Value clarity, direction, and real-world experience over fancy portfolios

Are ready to invest in something built right

Prefer working directly with the person doing the work, not a sales team

Typical projects range from

$5K-$10K

I also offer ongoing creative partnerships for clients who want consistent design and print support

Need Both Brand and Books?

We offer complete business setup packages that include visual identity, website, and financial systems - everything you need to start right.

Get the brand side (design, Shopify, collateral) and the financial side (QuickBooks setup, bookkeeping, compliance) from people who've actually operated businesses.

I've built from nothing, rebuilt when everything fell apart, and found what really matters: doing work that lasts.

If you're ready to build something real - something that works - let's get started.