A botanical bedding store, patterned duvet covers and sheets in silky microfiber, with Australia-wide shipping.
Calla Lily Australia sells patterned duvet covers and fitted sheets in silky-soft microfiber. The brand needed a storefront that felt as calm and considered as the bedding, botanical, editorial, and effortless to shop.
I built a soft sage-and-cream Shopify experience around the line “Bedding worth showing off.” Collection-led browsing, clear shipping and returns reassurance, and a promo incentive keep the path to purchase smooth across devices.
Give a homeware brand a calm, premium feel while keeping the path to purchase fast and obvious.
A soft editorial palette, lifestyle-led imagery, collection-first navigation, and reassurance (Australia-wide shipping, easy returns) near every decision point.
A bedding store that feels premium and inviting, and converts browsers with a clear, low-friction shopping flow.
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