A natural-materials e-commerce store with nationwide delivery, a project calculator, and an AI yard visualizer.
Earthstone Rock supplies natural landscape materials, boulders, decomposed granite, landscape rock and gravel, pavers, flagstone and more, to homeowners and contractors nationwide. The store needed to make a large, technical catalog easy to browse and easy to spec.
I built a category-rich storefront with nationwide delivery, a project calculator, and an “ESR AI” yard visualizer that lets shoppers preview materials on their own space. Family-owned trust signals and a clear sample-to-driveway flow guide buyers from inspiration to order.
Drag the slider to compare the original store with the redesign.
Make a broad, technical materials catalog approachable for both DIY homeowners and professional contractors.
Strong category navigation, a project calculator, an AI yard visualizer, and trust signals (reviews, nationwide delivery, family-owned) throughout.
A materials store that helps every visitor find and spec the right product, then carries them confidently to checkout.
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